An effective website will answer your customer’s questions before they even realise they want to ask them. You don’t want to leave your customers wondering… otherwise you’ll lose them. This rule not only applies to your potential customers, but also your SEO strategy with Google. If Google can’t quickly find an answer to its customer’s problems, then it will go elsewhere, which means pointing the user in the direction of your competitors. One of the simplest ways to tackle this problem is to set up a well-optimized, effective FAQ page, otherwise known as Frequently Asked Questions. Your FAQ page is essential to providing both your customers and the search engines all the key information they need about your product, service and brand. (more…)
Have you ever wondered how to check who is coming to your website, where they’re coming from and what they’re doing there? Google Analytics is the answer to all these questions! The level of tracking and insights is truly incredible and the data that can be harnessed from this analytics tool really is vital to your business growth. (more…)
We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.
Imagine this, you’re sitting at home and you get a phone call from one of your customers asking if you’re still in business. “Of course” you reply, and your customer lets you into why they thought this… Your website is down. Like completely down. No home page, no contact page. Nothing. Actually, there’s something… some ads for an international clothing store. But you didn’t put it there. How did it get there? The inevitable has happened. Your website has been hacked. There are two ways this could play out, and we’re going to walk you through both scenarios. We’ll leave it up to you to decide which you’d prefer in this situation and whether you think a website backup is necessary. (more…)
With so many DIY website builders available these days, a lot of people opt to design their website themselves. This is by far the most low-cost option, but is it the most cost-effective, long-term? (more…)