How to create an Effective FAQ Page

How to create an Effective FAQ Page

An effective website will answer your customer’s questions before they even realise they want to ask them. You don’t want to leave your customers wondering… otherwise you’ll lose them. This rule not only applies to your potential customers, but also your SEO strategy with Google. If Google can’t quickly find an answer to its customer’s problems, then it will go elsewhere, which means pointing the user in the direction of your competitors. One of the simplest ways to tackle this problem is to set up a well-optimized, effective FAQ page, otherwise known as Frequently Asked Questions. Your FAQ page is essential to providing both your customers and the search engines all the key information they need about your product, service and brand. (more…)

Are websites dead?

Are websites dead?

We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.

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Why do I need a website backup?

Why do I need a website backup?

Imagine this, you’re sitting at home and you get a phone call from one of your customers asking if you’re still in business. “Of course” you reply, and your customer lets you into why they thought this… Your website is down. Like completely down. No home page, no contact page. Nothing. Actually, there’s something… some ads for an international clothing store. But you didn’t put it there. How did it get there? The inevitable has happened. Your website has been hacked. There are two ways this could play out, and we’re going to walk you through both scenarios. We’ll leave it up to you to decide which you’d prefer in this situation and whether you think a website backup is necessary. (more…)

7 Website Mistakes That Will Destroy Your Business Before You Even Start

7 Website Mistakes That Will Destroy Your Business Before You Even Start

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