We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.
Imagine this, you’re sitting at home and you get a phone call from one of your customers asking if you’re still in business. “Of course” you reply, and your customer lets you into why they thought this… Your website is down. Like completely down. No home page, no contact page. Nothing. Actually, there’s something… some ads for an international clothing store. But you didn’t put it there. How did it get there? The inevitable has happened. Your website has been hacked. There are two ways this could play out, and we’re going to walk you through both scenarios. We’ll leave it up to you to decide which you’d prefer in this situation and whether you think a website backup is necessary. (more…)
With so many DIY website builders available these days, a lot of people opt to design their website themselves. This is by far the most low-cost option, but is it the most cost-effective, long-term? (more…)
In the next 5 minutes, there will be more than 12 million searches on Google alone! There is on average 40 thousand every second. (more…)
It’s that magic question, isn’t it? How do I speed up my website? Unfortunately, there’s no single quick fix for your website speed, however, we will go through some tips that will drastically improve your website performance. (more…)
As the world of marketing continues to evolve, so does the world of logos. Graphic design and digital marketing are constantly changing, and as such, so are logos and branding. The most successful companies, products, and sports teams have all changed their logos many, many times over the years. If you are a business owner who is just starting out, or if you’ve been in the game for a while, investing in a logo rebrand may be the right move for you. Here are the top 5 signs that it’s time for a new look:
Recently we were invited to present at the AFCC 2018 Conference for Civil Celebrants, where spoke about the business blogging – what it is, the impact it has on SEO and how it can transform your business. We thought we’d share the main 4 benefits of Business Blogging with you. (more…)
Nowadays, so many people are working on perfecting their personal branding strategies. There are so many moving parts to this effort. Unfortunately, many individuals make the mistake of assuming that personal branding is synonymous with pretty colors and eye-catching photo shoots. In fact, it goes a lot deeper than that. Consider these elements as you prepare a branding strategy.
A logo is often the first thing a potential customer sees of your business. It should be eye-catching and memorable without being garish. It should be a reflection of your target audience and convey what your business’s purpose is. There are many logo design misconceptions, about what makes a good design and how much it should cost. If you are looking for a great logo for your business, keep these common fallacies in mind.
Your business card design plays a key role in the first impression your firm makes on prospective customers and business vendors. Savvy marketers use this tool effectively, which is one of the reasons we love business card design! Business cards aren’t just a piece of cardboard, the right business card design services assist in helping position brands for success. (more…)
Every successful pitch in marketing ends with a top quality call to action. This is Marketing 101 and it’s quite the cliche. However, it’s also the naked truth. If you don’t have a convincing closer in your arsenal of marketing tricks, your whole presentation is doomed to fall on deaf ears.
Before you let go of the reader’s attention, you need to plant the seed of conviction in their mind. In this article we’ll explore a few of the most efficient and effective call to action techniques in order to shed some light on what makes the final paragraph of your pitch the most crucial. (more…)
The beginning of the year is a time of introspection for most business owners. What will the design trends be for this year? Should I implement changes or are we heading in the correct direction? When it comes to the internet, it pays to be contemporary as well as innovative in your design. Creating flashy websites that perform well and accomplish what your customer wants is vital to what we do at Payneless Media. Fortunately for you, we are already looking to the future in an attempt to understand what 2017 holds in terms of website design and implementation. In this article, we will be discussing five website design trends that are going to dominate websites in 2017. (more…)
One of the best things about using WordPress for a website is that it makes personalization so simple. Depending on the kind of website you want and the features you need, there are literally thousands of WordPress plugins to help you give your website visitors a great user experience and that can help you achieve your personal or business goals online. Some of the most commonly used WordPress plugins can help you protect your website from attack, track visitor demographics, and make it easier to securely backup your website. But which WordPress plugins, out of the thousands available, are best for your website? What WordPress plugins do you really need? (more…)
If you aren’t caught up on online trends with marketing, then you may be wondering exactly what SEO rankings are and why they’re even important. SEO stands for Search Engine Optimization, and it is a practice of strategies and techniques used to increase visitors to a website. (more…)
What makes a great logo design? It’s simple right? A designer just puts the brand name in a box and calls it a day right? Wrong. There is so much more to designing a great logo design than what the average person thinks.
Your business card is often your first encounter with a potential client. Are you proud of your business card design? Is it a great business card design or just a good business card design?
If you don’t like your business card design, do you think your potential customers will? (more…)
Website Security – Is it actually worth it?
The short answer – yes! There is absolutely no doubt about it, website security is a must. (more…)
When was the last time you updated your content management system? (more…)
We all know Google to be the most popular search engine. When you ask someone to search for something you don’t say “Yahoo it”…
Google is taking advantage of it’s dominance of the world wide web to push more websites into protecting the people that are using its services. (more…)
There are many ways you can attract customers to your business. Some businesses go about this by launching a marketing campaign, maybe an ad in the local paper, a new website launch or a social media campaign. Some businesses actually don’t use marketing at all and just expand through word of mouth. One of the most important yet ignored elements in a marketing strategy is the business card. (more…)