Facebook is the most widely used social network with more than 2.7 billion monthly users. It’s one of the first places people go to to get information about a business. A Facebook business page helps people learn about what your business does, how people can get in touch with you and where you are located. Your page allows you to connect with your customers and nurture potential customers by:
- Sharing content
- Responding to customer enquiries
- Collaborating with customers and other brands
- Having personal conversations with followers
- And more…
What are the key benefits of having a Facebook Business page?
- Reach! With over 2.7 billion monthly active users the reach potential is huge
- Lower marketing costs
- Target audience by location and demographics
- Access to valuable audience insights ( page likes, post reach, page views)
- Build brand loyalty
- Increase website traffic
- See what your competitors are up to
How much does a Facebook Business page cost?
The good news is a Facebook Business page is FREE.
Here are some important tips for creating an engaging Facebook page:
- Eye-catching profile photo and cover picture
- Include videos
- Pin important posts
- Share valuable content
- Engage with your audience and build relationships (remember, it’s not about selling)
If you want to expand your business online it’s definitely worth setting up a Facebook Business page. Just remember to configure your page correctly and before you start promoting your page to customers and prospects have lots of engaging content ready for them to read!
If you would like a hand with any graphics for your Facebook page, cover photo or profile image reach out to us.