Your business card is often your first encounter with a potential client. Are you proud of your business card design? Is it a great business card design or just a good business card design?
If you don’t like your business card design, do you think your potential customers will?
A great business card design is your first step to a strong branding of your business (after a great logo design of course). So what makes a great business card design? We have compiled a list of 4 tips to help you.
Great Business Card Design
STAND OUT – DON’T JUST BLEND IN WITH THE REST
Be creative! You want people to remember you and your business when you hand them a business card, so have a memorable design – something that makes you more memorable than your competitors.
USE A GOOD QUALITY CARD STOCK
If you use a cheap stock card that looks and feels tacky, that’s exactly what people will think of your business. We recommend business cards with a quality of 350GSM – 400GSM with a matt or gloss cello to give it that extra thickness and punch it needs.
PROVIDE A UNIQUE SELLING PROPOSITION
Use a unique tagline, a reason for someone to use your services over someone else. Humour works wonders for this and is a great way to sell and get new business.
MAKE SURE THE FONT IS LARGE ENOUGH TO READ
The worst thing you can do on a business card is to use a font that is too small to read, you would be surprised at just how often this happens. Make sure all text on your business card is legible.
If you are a new business looking at your first business card design or you’re established and hoping to re-brand or re-design your business card contact us today to find out how we can help you.
For some inspiration, take a look at our favourite business card designs.
