An issue a lot of businesses face is gaining trust, I mean think about it, how often do you visit a service based website and buy something the same day? As a consumer we want to get to know a business before we work with them or buy from them. It takes a lot of effort to get someone to your website in the first place and this effort could be wasted if you don’t get their contact information. So how can you do this? The answer is via a lead magnet.
How can your audience get to know you?
A lead magnet is a free resource you offer to your audience in exchange for their contact information. Once you have their contact information you can communicate (or nurture) them with the aim to convert them to a sale in the future.
What makes a good lead magnet?
- It’s relevant to your audience
- It solves a specific problem
- It solves a problem, quickly
- Has a high perceived value
- Positions you/your company as an expert
- It still leaves your potential buyer wanting more
Types of lead magnets
There a loads of different lead magnets, some of the most common and effective are:
- mini guide or eBook
- training Videos.
- Discount codes for ecommerce store
Where do you start?
- decide on what problem you want to solve for your audience (checkout your competitors Facebook ads library, blog section and CTA on website header)
- design your lead magnet based on your solution ( eg: checklist, template etc)
- Create a landing page
- Create an email nurture sequence
Design your lead magnet
The design of your lead magnet is critical, the item that you are exchanging with your prospective customer for their contact details must look slick, professional and have significant perceived value. If you are not confident in your design skills, get in touch with us as we have significant experience in designing lead magnets that convert.
Build your landing page
You will normally need a simple landing page for a lead magnet, you can use platforms like Wordpress, Leadpages, Clickfunnels and Unbounce (to name a few). Or if tech is not your thing get in touch with us and we can create a lead magnet for you.
Write nurture emails
Once you have gathered contact details you now need to communicate via email on a regular basis. So you will need some simple email marketing software like Mailchimp, and some interesting things to talk about!
The good news is that once you have set up your lead magnet it’s set and forget, but it is a good idea to review it on a regular basis to see if small tweaks will improve conversions.
If you need any help with your lead magnet get in touch.