Welcome to the Ultimate Guide to Web Design Melbourne Small Business! Whether you're a budding entrepreneur or an established business owner in the vibrant city of Melbourne, having a compelling...
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How do I Choose a Domain Name for My Website?
One of the most crucial decisions you'll have to make as a website owner is selecting a domain name for your website. Your domain not only serves as the URL for your website, but it may also...
The Ultimate Guide to Finding the Best Logo Designer in Melbourne
In today's fast-paced digital world, visual branding has become more important than ever. A compelling logo can instantly convey the essence of your brand, leaving a lasting impression on your...
Understanding the Importance of Two-Factor Authentication (2FA) for Your Website
In the ever-evolving digital landscape, ensuring robust website security has become paramount. As website owners, protecting sensitive data and user information is a top priority. Enter Two-Factor...
What Makes a Good Website Design? Unlocking the Secrets of an Engaging Online Presence
In a world where attention spans are shorter than ever, having a well-designed website is crucial to captivate your audience and leave a lasting impression. So, what exactly makes a good website...
Divi AI: Everything You Need to Know
Are you ready to revolutionize your website design? The launch of Divi AI has created a buzz in the web development community and for all the right reasons. Imagine effortlessly generating...
How Much Does it Cost to Build a Website?
When it comes to building a website, one of the first questions that often comes to mind is "How much will it cost to build a website?" Unfortunately, the answer to this question isn't always...
What is Adobe Firefly? Unleashing the Power of Generative AI
The potential of human creativity is being constantly and quickly redefined by Artificial Intelligence (AI). But how? A group of generative AI models called Adobe Firefly are revolutionising...
5 Strategies to Drive Traffic to Your Website and Boost Your Online Presence
One of your top priorities as a website owner or digital marketer is to drive traffic to your website. The more traffic you receive, the more likely you are to increase sales, develop your brand,...
Gravity Forms Plugin: Addressing PHP Object Injection Vulnerability
The popular WordPress plugin called 'Gravity Forms,' which is currently utilized by more than 930,000 websites, has recently been found to have a vulnerability related to unauthenticated PHP Object...
Website Maintenance: Why It Matters and What You Need to Know
What is Website Maintenance? An essential part of keeping a strong online presence is website maintenance. It entails routinely updating your website's functionality, security, and content to...
Boost Your Business with Google My Business: Strategies and Tips
Attracting new customers is critical to the success of any business. However, with so many different marketing tools available, it can be difficult to know where to start. One tool that should not...
Why Your Business Needs a Professional Logo
As a business owner, you are well aware that your logo is more than just a graphic. It's the foundation of your brand, the visual representation that encapsulates the essence of your company, and...
Overcoming the Challenge of Selecting the Right E-commerce Platform
Are you planning on launching an online store for your company? If so, one of the most crucial considerations you will need to make is picking the correct e-commerce platform. Finding the best...
Strategies to Boost Your Website Conversion Rate
As a small business owner, your website is the face of your company and a crucial component of your online presence. Optimizing it for maximum conversions can have a significant impact on your...
Small Business Productivity Tools: Top 5 Tools to Help You Achieve More
As small business owners, we understand the challenges of delivering projects within time and budget constraints. Managing a team of professionals, coordinating tasks, and keeping everyone on the...
Your Annual Non-Technical Website Audit Checklist
I am a small business owner, so I know first hand how busy it can be trying to grow a business and the ball often gets dropped on tasks that seem less important. Believe me I get it! But... with the...
10 Fabulous Years of Payneless Media
Ten years in business is an amazing achievement. I am so proud of what I and the team have achieved. As a small business owner, I have experienced plenty of ups and downs. Small business life is...
Give Your Website a Makeover & Get it Christmas Ready
With the busiest shopping time of the year looming, is your e-commerce website ready to cash in on the increased traffic? If the answer is NO, or you are UNSURE that your website is ready for the...
Downtime: How to Prevent Downtime on Your WordPress Website
Website downtime doesn't always mean there's an issue with your website. Server maintenance is a normal occurrence that can possibly cause website downtime. Why does downtime matter? Website...
Google Analytics 4 – What You Need to Know
Google Analytics is changing, the universal analytics (Google Analytics 3) will become obsolete in July 2023, and will be replaced by Google Analytics 4. What is Google Analytics 4? Google...
Our Top Free SEO Tools to Help Your Website Rank Higher
When creating online content, you need to have an SEO strategy. This will ensure your content is as optimised as possible for search engines. If you’re looking to get started with SEO or you simply...
12 Tips for Creating a Landing Page That Converts
A landing page is a dedicated web page, which is created for the purpose of encouraging prospective customers to take action. This action is normally related to lead generation or sales. A landing...
Refer a Friend – We want to reward you!
We’ve been so amazed by how many of you are spreading the love about Payneless Media that we decided to give away even more value! So, we’ve completely redesigned our Refer a Friend Program to...
Increase Website Traffic with Video
‘’A picture is worth a thousand words,” these were the words of Henrik Ibsen, one of the most influential playwrights in history. Now, think about this: if a picture is worth 1000 words, how many...
Why You Need a Lead Magnet on Your Website
An issue a lot of businesses face is gaining trust, I mean think about it, how often do you visit a service based website and buy something the same day? As a consumer we want to get to know a...
Why Hosting Your Website in Australia is Important
When it comes to selecting website hosting for your business it can be extremely overwhelming, It can be tempting just to go with the company that offers the cheapest price. Whilst they may be...
We have partnered with Loom!
What is Loom? Loom is an easy-to-use video messaging app. It's not like Zoom, Google Meet, or FaceTime because it is one-way, so you can only record yourself and your screen, then send the final...
Get Your Website Ready for this Christmas Season
With Christmas fast approaching there is no better time to ensure your website is ready for a potential increase in traffic (especially online shops). Some small tweaks to your website will show...
Blogs… How to Write a Killer Blog Post
Writing a killer blog post is a huge part of getting readers engaged and eager to buy from you. But if your awesome content is buried ten pages into Google, no one will ever see it. SEO optimisation...
Divi Speed and Performance Update
Have you ever heard of the Divi Theme? With over 2 million active users, it is one of the most popular WordPress themes in the world! The Divi theme builder was designed and developed by Elegant...
Why WordPress is The Best Platform for Your Business
WordPress has been around for almost 20 years, and there are more than 500 sites created every single day with it. Whilst some other platforms are often considered more user friendly, It wins hands...
Website Maintenance – Why It’s Critical
Your website is often the first impression people will have of your business, and first impressions count right? So ensuring everything is in working order (links, contact forms, images, payment...
Social Media vs Website
How relevant are websites in 2021? Given that social media is the main platform for conversation and communication between brands and their audience, do you really need a website? The answer is YES...
The Importance of Professional Headshots
Given everyone is on social media these days, it's never been easier to find a picture of someone online. Snap decisions are made from the images we see on websites and social media. As business...
Website design and what you need to know
Engaging a web design agency to create a new website or overhaul an existing site is a BIG decision. I mean there’s a lot of money involved so it's completely normal to feel a little apprehensive...
Top Tips on Overcoming Procrastination
Procrastination is the habit of putting off tasks that we should be doing now. It's the act of delaying these tasks and instead doing other menial tasks. If you’re reading this, chances are...
Facebook for small businesses – what you need to know
Facebook is the most widely used social network with more than 2.7 billion monthly users. It's one of the first places people go to to get information about a business. A Facebook business page...
Why your website must be mobile friendly
With 91 % of Australians owning smartphones it's pretty important that your website is mobile friendly. I mean you only have to look around to verify this statistic, most people have their head...
Networking Tips for People that Hate Networking
Professional networking is an important part of being a startup and small business owner. We've all heard the saying - it's not what you know, it's who you know. But let’s face it, the thought of...
Get Your Website Ready for 2022
With Christmas and New Years done and dusted for another year it’s now time to get back to business. The beginning of each year is the perfect time to conduct a website audit. A website audit is...
Why you need to have customer testimonials on your website
Customer conversion is one of the main goals for most businesses. With everyone having the same goal what can you do differently to stand out and get noticed? Two words.. Social Proof! And how is...
How to create an Effective FAQ Page
An effective website will answer your customer's questions before they even realise they want to ask them. You don't want to leave your customers wondering... otherwise you'll lose them. This rule...
How to connect to Google Analytics
Have you ever wondered how to check who is coming to your website, where they’re coming from and what they’re doing there? Google Analytics is the answer to all these questions! The level of...
Are websites dead?
We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook...
Why do I need a website backup?
Imagine this, you're sitting at home and you get a phone call from one of your customers asking if you're still in business. "Of course" you reply, and your customer lets you into why they thought...
Should I DIY my website?
With so many DIY website builders available these days, a lot of people opt to design their website themselves. This is by far the most low-cost option, but is it the most cost-effective, long-term?...
Can Business Blogging Improve Your Business?
In the next 5 minutes, there will be more than 12 million searches on Google alone! There is on average 40 thousand every second. Google hasn't released any stats since 2012. But given this, we can...
How to Fix Your Website speed
It’s that magic question, isn’t it? How do I speed up my website? Unfortunately, there’s no single quick fix for your website speed, however, we will go through some tips that will drastically improve your website performance.
5 Signs It’s Time for a New Logo Rebrand
As the world of marketing continues to evolve, so does the world of logos. Graphic design and digital marketing are constantly changing, and as such, so are logos and branding. The most successful...
4 Benefits of Business Blogging
Recently we were invited to present at the AFCC 2018 Conference for Civil Celebrants, where spoke about the business blogging - what it is, the impact it has on SEO and how it can transform your...
The Ultimate Cheat Sheet On Branding
Nowadays, so many people are working on perfecting their personal branding strategies. There are so many moving parts to this effort. Unfortunately, many individuals make the mistake of assuming...
5 Common Logo Design Misconceptions
A logo is often the first thing a potential customer sees of your business. It should be eye-catching and memorable without being garish. It should be a reflection of your target audience and convey...
Why you need to secure your site with https & an SSL certificate
Google's Secure Web Agenda and What It Means For Your Website Over the last few years, Google has been moving towards a secure web, advocating for the mandatory use of encryption and authentication...
Why We Love Business Card Design (And You Should, Too!)
Your business card design plays a key role in the first impression your firm makes on prospective customers and business vendors. Savvy marketers use this tool effectively, which is one of the...
Call to Action Techniques That Will Greatly Improve Your Website & Conversions
Every successful pitch in marketing ends with a top quality call to action. This is Marketing 101 and it's quite the cliche. However, it's also the naked truth. If you don't have a convincing closer...
Top 5 Website Design Trends To Implement in 2017
The beginning of the year is a time of introspection for most business owners. What will the design trends be for this year? Should I implement changes or are we heading in the correct direction?...
5 Essential WordPress Plugins For Your Website
One of the best things about using WordPress for a website is that it makes personalization so simple. Depending on the kind of website you want and the features you need, there are literally...
5 Quick Tips to Better SEO Rankings
If you aren't caught up on online trends with marketing, then you may be wondering exactly what SEO rankings are and why they're even important. SEO stands for Search Engine Optimization, and it is...
What Makes a Great Logo Design?
What makes a great logo design? It's simple right? A designer just puts the brand name in a box and calls it a day right? Wrong. There is so much more to designing a great logo design than what the...
What Makes a Great Business Card Design?
Your business card is often your first encounter with a potential client. Are you proud of your business card design? Is it a great business card design or just a good business card design? If you...
Do I need website security?
Website Security – Is it actually worth it? The short answer – yes! There is absolutely no doubt about it, website security is a must. Did you know that more than 9,500 sites are hacked each day?...
The importance of having an up-to-date website
When was the last time you updated your content management system? When we talk about updating your website, not only are we referring to updating the content on your site but updating and...
Google is Now Using Website Encryption to Influence Search Rankings
Google is taking advantage of it’s dominance of the world wide web to push more websites into protecting the people that are using its services.
25 Creative Business Cards – Our Top Picks
Your business card should represent the perfect image of your company. Business cards can become fantastic interactive elements for your clients. Unlike websites they offer the added ability to have real textures, different materials and shapes. In this article, we’ll take a look at 25 truly outstanding business card designs which show that there are no limits to the design of a business card.
Recent Posts
How do I Choose a Domain Name for My Website?
-
The Ultimate Guide to Finding the Best Logo Designer in Melbourne
-
Understanding the Importance of Two-Factor Authentication (2FA) for Your Website
-
What Makes a Good Website Design? Unlocking the Secrets of an Engaging Online Presence
-
Divi AI: Everything You Need to Know
