As the world of marketing continues to evolve, so does the world of logos. Graphic design and digital marketing are constantly changing, and as such, so are logos and branding. The most successful companies, products, and sports teams have all changed their logos many, many times over the years. If you are a business owner who is just starting out, or if you’ve been in the game for a while, investing in a logo rebrand may be the right move for you. Here are the top 5 signs that it’s time for a new look:
Nowadays, so many people are working on perfecting their personal branding strategies. There are so many moving parts to this effort. Unfortunately, many individuals make the mistake of assuming that personal branding is synonymous with pretty colors and eye-catching photo shoots. In fact, it goes a lot deeper than that. Consider these elements as you prepare a branding strategy.
A logo is often the first thing a potential customer sees of your business. It should be eye-catching and memorable without being garish. It should be a reflection of your target audience and convey what your business’s purpose is. There are many logo design misconceptions, about what makes a good design and how much it should cost. If you are looking for a great logo for your business, keep these common fallacies in mind.
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Your business card is often your first encounter with a potential client. Are you proud of your business card design? Is it a great business card design or just a good business card design?
If you don’t like your business card design, do you think your potential customers will? (more…)