As the world of marketing continues to evolve, so does the world of logos. Graphic design and digital marketing are constantly changing, and as such, so are logos and branding. The most successful companies, products, and sports teams have all changed their logos many, many times over the years. If you are a business owner who is just starting out, or if you’ve been in the game for a while, investing in a logo rebrand may be the right move for you. Here are the top 5 signs that it’s time for a new look:
A logo is often the first thing a potential customer sees of your business. It should be eye-catching and memorable without being garish. It should be a reflection of your target audience and convey what your business’s purpose is. There are many logo design misconceptions, about what makes a good design and how much it should cost. If you are looking for a great logo for your business, keep these common fallacies in mind.
What makes a great logo design? It’s simple right? A designer just puts the brand name in a box and calls it a day right? Wrong. There is so much more to designing a great logo design than what the average person thinks.