How to create an Effective FAQ Page

How to create an Effective FAQ Page

An effective website will answer your customer’s questions before they even realise they want to ask them. You don’t want to leave your customers wondering… otherwise you’ll lose them. This rule not only applies to your potential customers, but also your SEO strategy with Google. If Google can’t quickly find an answer to its customer’s problems, then it will go elsewhere, which means pointing the user in the direction of your competitors. One of the simplest ways to tackle this problem is to set up a well-optimized, effective FAQ page, otherwise known as Frequently Asked Questions. Your FAQ page is essential to providing both your customers and the search engines all the key information they need about your product, service and brand. (more…)

Why you need to secure your site with https & an SSL certificate

Why you need to secure your site with https & an SSL certificate

Google’s Secure Web Agenda and What It Means For Your Website
Over the last few years, Google has been moving towards a secure web, advocating for the mandatory use of encryption and authentication standards to preserve the confidentiality and integrity of all web transactions. The idea is to strengthen all websites on the internet to make it harder for them to be hacked and to make it more difficult for online thieves to steal the personal information of the sites and their users.

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7 Website Mistakes That Will Destroy Your Business Before You Even Start

7 Website Mistakes That Will Destroy Your Business Before You Even Start

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