by Payneless Media | Aug 1, 2022 | Blog, Search Engine Optimization
When creating online content, you need to have an SEO strategy. This will ensure your content is as optimised as possible for search engines. If you’re looking to get started with SEO or you simply just want to achieve better results, here are a few of our favourite FREE SEO tools you should be using.
Free SEO Tools:
Google Analytics is a web analytics tool that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes.
So what exactly can you do with Google analytics – here are 15 use cases.
- Sync your Search Console account
- Create SEO-related goals
- Use the organic visitors’ segment
- Compare non-organic visitors to organic
- Find top-performing content
- Look at top-performing landing pages
- Use the Content Drilldown report
- Add annotations to track content updates
- Use the Multi-Channel Funnel report
- Track keywords in Google Analytics
- Find referral sites
- Manage your PPC spend
- Check how Google views your website
- Create custom dashboards
- Set up alerts
Whilst Google Analytics is user focused GSC is search engine focused. GSC helps you monitor, maintain and troubleshoot your site’s presence in Google search. You can also use it to ensure your site maintenance or any updates you make do not negatively impact your SEO.
Ubersuggest is a powerful SEO tool that lets you elevate your content marketing strategy through in-depth keyword analysis. With this tool, you can select keywords that enable you to create killer content which will rank your site higher. Its key features, on top of keyword suggestions, include content ideas, domain reviews, and backlink information.
The Yoast SEO plugin makes it easy to optimise your WordPress site and identify gaps in your content. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria.
With Rank Math, you can add structure, descriptions, and meta titles to your content. The tool will give your content an SEO score for each page. It also offers suggestions on how to increase your ranking for a particular keyword you’re targeting. Use this plugin to identify and fix any dead links on your website and redirect visitors to new pages.
If you want to stay ahead of content trends, then give this tool a go! This platform analyses websites, search histories, and media platforms across the web to identify topics that are gaining popularity. Simply choose a time interval (which ranges from a month to five years), and all trending keywords with growth, monthly searches, and graphs will pop up.
These free SEO tools will give you loads of useful data, as each tool has slightly different features we recommend you try a few of them. Give the free versions a try first and if needed you can easily upgrade to a paid tool to unlock even more features (if needed).
If you have any questions about SEO tools or your website please reach out for a chat.
by Payneless Media | May 18, 2022 | Blog, Search Engine Optimization, Video, Website Conversion
‘’A picture is worth a thousand words,” these were the words of Henrik Ibsen, one of the most influential playwrights in history. Now, think about this: if a picture is worth 1000 words, how many words will a video be worth? To find out what the benefits are of having video on your website keep reading.
Video Showcases Your Brand Personality
In this digital age, many people communicate, work, and shop online. And while this is convenient, it means people are no longer putting faces to names as much as they used to. With video content, you can humanize your brand. A well-showcased brand personality enables visitors to better understand who you are, what you do and why they need you or your product or service.
This sort of video doesn’t need to be high end or polished either, it could honestly be a video you’ve taken yourself on your phone just explaining who you are, what you do and how you can help.
Demonstrates Your Products or Services
You may be offering services or products that many people are unfamiliar with. With a well-created video, you can simplify everything, making it easier for visitors to understand. Product demo videos are a great way to educate website visitors about your products! And incorporating product demonstrations into your FAQs page is great for everyone! If your service is something online, you may want to also use Loom to create your video easily.
Video Gives Your Business a Competitive Edge
While not all businesses are using videos to market their products and services, more and more companies are adopting this strategy. That means businesses that are yet to take advantage of video content have a limited time to jump ship and keep up with the competition, or even stay ahead of it.
Spruce Up Your Testimonials
Standard text testimonials are pretty boring, let’s be honest. If you want to set your brand apart as your customers for video testimonials – especially if you have an online shop. This not only encourages visitors to stay longer on your site, but it also creates a whole extra level of trust from previous buyers to potential buyers. How much more willing are you to spend money on a new product if you can see and hear someone saying good things about it?
Video Improves SEO
Video content gives your website an edge with search engines. For instance, who owns YouTube, the second-largest search engine. You guessed it right, Google, the king of search engines! What this means is that having a well-optimised YouTube channel on your website could boost your site’s search engine results.
However, the main reason videos are great for search engine optimisation is that they keep visitors on your site longer. The time a visitor stays on your site also determines how well you rank in search engines. With an engaging video (for example 2 – 4 minutes), visitors (potential customers) will have a reason to spend more time on your website. That’s 2-4 minutes of additional time they wouldn’t have spent otherwise, which will decrease your website’s bounce rate, encouraging Google to rank you higher.
Bottom Line
Attracting visitors to your website is critical to the success of your business. Most people are time poor and are wanting quick and engaging ways to learn about your business. Video content is the perfect medium to educate, entertain and showcase your brand
If you would like to discuss how video content can enhance your website, get in touch with our team.
by Payneless Media | Nov 12, 2021 | Blog, Search Engine Optimization
Writing a killer blog post is a huge part of getting readers engaged and eager to buy from you. But if your awesome content is buried ten pages into Google, no one will ever see it. SEO optimisation is how you make sure your blog ranks highly on search engines. This will boost your blog’s visibility and in turn, convert sales. To get as many eyes on your website as possible, be sure to follow this SEO guide as you prepare your content. (more…)
by Payneless Media | Oct 16, 2020 | Blog, Search Engine Optimization, Website Design
An effective website will answer your customer’s questions before they even realise they want to ask them. You don’t want to leave your customers wondering… otherwise you’ll lose them. This rule not only applies to your potential customers, but also your SEO strategy with Google. If Google can’t quickly find an answer to its customer’s problems, then it will go elsewhere, which means pointing the user in the direction of your competitors. One of the simplest ways to tackle this problem is to set up a well-optimized, effective FAQ page, otherwise known as Frequently Asked Questions. Your FAQ page is essential to providing both your customers and the search engines all the key information they need about your product, service and brand. (more…)
by Payneless Media | May 4, 2020 | Blog, Search Engine Optimization, Website Design, Website Marketing
Have you ever wondered how to check who is coming to your website, where they’re coming from and what they’re doing there? Google Analytics is the answer to all these questions! The level of tracking and insights is truly incredible and the data that can be harnessed from this analytics tool really is vital to your business growth. (more…)
by Payneless Media | Feb 4, 2019 | Blog, Search Engine Optimization, Website Marketing
In the next 5 minutes, there will be more than 12 million searches on Google alone! There is on average 40 thousand every second. (more…)
