Social Media vs Website

Social Media vs Website

How relevant are websites in 2021? Given that social media is the main platform for conversation and communication between brands and their audience, do you really need a website? The answer is YES you absolutely do!

Think of your website as your business’s online hub, and your social accounts should be used to drive traffic.  There’s no arguing that you can build your entire business on social media platforms but that doesn’t mean it’s a good idea.

Don’t get me wrong there are are some advantages to a social media presence:

  • Its FREE
  • It enables a more personal method of communication
  • Enables user-generated content
  • Greater reach
  • You can monitor your competitors engagement
  • Requires little-to-no technical expertise 
  • Optimised for search engines

The issue with just relying on social media platforms for your business is you have NO control. 

What happens if the platform you run your business on changes the rules, becomes unpopular (remember Myspace) or worse disappears completely. Think of social media as renting a shop space from a landlord. What happens when the landlord evicts you or demolishes the property? All those likes, followers and customers will just disappear. 

The only way as a business owner to have full control over your online presence is by having your own website. As long as you keep paying for it, it will remain live (the same cannot be said about social media platforms). Just look at how Facebook banned news in Australia a few months back.

A website is also a really important tool in building your business credibility, customers expect a business to have a website.

Social media platforms are definitely important and should have a place in your business, but they should be used in addition to a  website and not instead of. If you currently only have socials for your business and are thinking about a website we would love to have a quick chat with you.

Facebook for small businesses – what you need to know

Facebook for small businesses – what you need to know

Facebook is the most widely used social network with more than 2.7 billion monthly users. It’s one of the first places people go to to get information about a business. A Facebook business page helps people learn about what your business does, how people can get in touch with you and where you are located. Your page allows you to connect with your customers and nurture potential customers by:

  • Sharing content
  • Responding to customer enquiries
  • Collaborating with customers and other brands
  • Having personal conversations with followers
  • And more…

 

What are the key benefits of having a Facebook Business page?

  • Reach! With over 2.7 billion monthly active users the reach potential is huge
  • Lower marketing costs
  • Target audience by location and demographics 
  • Access to valuable audience insights ( page likes, post reach, page views)
  • Build brand loyalty
  • Increase website traffic
  • See what your competitors are up to 

 

How much does a Facebook Business page cost?

The good news is a Facebook Business page is FREE.

Here are some important tips for creating an engaging Facebook page:

  • Eye-catching profile photo and cover picture
  • Include videos
  • Pin important posts
  • Share valuable content
  • Engage with your audience and build relationships (remember, it’s not about selling)

 

If you want to expand your business online it’s definitely worth setting up a Facebook Business page.  Just remember to configure your page correctly and before you start promoting your page to customers and prospects have lots of engaging content ready for them to read!

If you would like a hand with any graphics for your Facebook page, cover photo or profile image reach out to us.