Are websites dead?

Are websites dead?

We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.

(more…)

Why you need to secure your site with https & an SSL certificate

Why you need to secure your site with https & an SSL certificate

Google’s Secure Web Agenda and What It Means For Your Website
Over the last few years, Google has been moving towards a secure web, advocating for the mandatory use of encryption and authentication standards to preserve the confidentiality and integrity of all web transactions. The idea is to strengthen all websites on the internet to make it harder for them to be hacked and to make it more difficult for online thieves to steal the personal information of the sites and their users.

(more…)

Call to Action Techniques That Will Greatly Improve Your Website & Conversions

Call to Action Techniques That Will Greatly Improve Your Website & Conversions

Every successful pitch in marketing ends with a top quality call to action. This is Marketing 101 and it’s quite the cliche. However, it’s also the naked truth. If you don’t have a convincing closer in your arsenal of marketing tricks, your whole presentation is doomed to fall on deaf ears.

Before you let go of the reader’s attention, you need to plant the seed of conviction in their mind. In this article we’ll explore a few of the most efficient and effective call to action techniques in order to shed some light on what makes the final paragraph of your pitch the most crucial. (more…)

Top 5 Website Design Trends To Implement in 2017

Top 5 Website Design Trends To Implement in 2017

The beginning of the year is a time of introspection for most business owners. What will the design trends be for this year? Should I implement changes or are we heading in the correct direction? When it comes to the internet, it pays to be contemporary as well as innovative in your design. Creating flashy websites that perform well and accomplish what your customer wants is vital to what we do at Payneless Media. Fortunately for you, we are already looking to the future in an attempt to understand what 2017 holds in terms of website design and implementation. In this article, we will be discussing five website design trends that are going to dominate websites in 2017. (more…)