Why your website must be mobile friendly

Why your website must be mobile friendly

With 91 % of Australians owning smartphones it’s pretty important that your website is mobile friendly.  I mean you only have to look around to verify this statistic, most people have their head buried in a mobile device.

When a potential customer visits your website on their mobile device and they are met with poor layout, clunky navigation and images that won’t load, do you think they will buy from you? The answer is, it’s highly unlikely, what is likely is they might go to your competitors mobile friendly website instead (that’s called a missed opportunity).

What are the features of a mobile friendly website?

  • A website optimised for mobile will display correctly on your smartphone or tablet
  • Each page will fit and adjust well to your screen size
  • Images will load quickly and will fit correctly 

What can you do to optimise your website?

  • Compress images so they are quick to load (especially if the user is on mobile data)
  • Add a caching plugin
  • Minify your code
  • Keep all plugins/themes/WordPress up to date
  • Redesign popups for mobile devices

Some other things to check:

  • Ensure clickable elements are not  too close together
  • Check that your content is no wider than the screen

Google LOVES a mobile friendly website and prioritises mobile page load speed as a key metric when determining your website’s search ranking, this is a big deal considering around  94% of organic search traffic comes from Google.

Take the test 

Google has a free tool where you can test how well your site is optimised for mobile. If your website is not mobile friendly, you will fail. 

Did you fail the test? If so, what can you do?

Reach out to us for a free audit. We will give you a list of things you can do to improve your website.

 

How to create an Effective FAQ Page

How to create an Effective FAQ Page

An effective website will answer your customer’s questions before they even realise they want to ask them. You don’t want to leave your customers wondering… otherwise you’ll lose them. This rule not only applies to your potential customers, but also your SEO strategy with Google. If Google can’t quickly find an answer to its customer’s problems, then it will go elsewhere, which means pointing the user in the direction of your competitors. One of the simplest ways to tackle this problem is to set up a well-optimized, effective FAQ page, otherwise known as Frequently Asked Questions. Your FAQ page is essential to providing both your customers and the search engines all the key information they need about your product, service and brand. (more…)

Are websites dead?

Are websites dead?

We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.

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7 Website Mistakes That Will Destroy Your Business Before You Even Start

7 Website Mistakes That Will Destroy Your Business Before You Even Start

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