Every successful pitch in marketing ends with a top quality call to action. This is Marketing 101 and it’s quite the cliche. However, it’s also the naked truth. If you don’t have a convincing closer in your arsenal of marketing tricks, your whole presentation is doomed to fall on deaf ears.
Before you let go of the reader’s attention, you need to plant the seed of conviction in their mind. In this article we’ll explore a few of the most efficient and effective call to action techniques in order to shed some light on what makes the final paragraph of your pitch the most crucial. (more…)
The beginning of the year is a time of introspection for most business owners. What will the design trends be for this year? Should I implement changes or are we heading in the correct direction? When it comes to the internet, it pays to be contemporary as well as innovative in your design. Creating flashy websites that perform well and accomplish what your customer wants is vital to what we do at Payneless Media. Fortunately for you, we are already looking to the future in an attempt to understand what 2017 holds in terms of website design and implementation. In this article, we will be discussing five website design trends that are going to dominate websites in 2017. (more…)
One of the best things about using WordPress for a website is that it makes personalization so simple. Depending on the kind of website you want and the features you need, there are literally thousands of WordPress plugins to help you give your website visitors a great user experience and that can help you achieve your personal or business goals online. Some of the most commonly used WordPress plugins can help you protect your website from attack, track visitor demographics, and make it easier to securely backup your website. But which WordPress plugins, out of the thousands available, are best for your website? What WordPress plugins do you really need? (more…)
Website Security – Is it actually worth it?
The short answer – yes! There is absolutely no doubt about it, website security is a must. (more…)
When was the last time you updated your content management system? (more…)
We all know Google to be the most popular search engine. When you ask someone to search for something you don’t say “Yahoo it”…
Google is taking advantage of it’s dominance of the world wide web to push more websites into protecting the people that are using its services. (more…)