Why You Need a Lead Magnet on Your Website

Why You Need a Lead Magnet on Your Website

An issue a lot of businesses face is gaining trust, I mean think about it, how often do you visit a service based website and buy something the same day? As a consumer we want to get to know a business before we work with them or buy from them. It takes a lot of effort to get someone to your website in the first place and this effort could be wasted if you don’t get their contact information. So how can you do this? The answer is via a lead magnet. (more…)

Are websites dead?

Are websites dead?

We heard something the other day that really shocked us. Someone was given the advice not to invest in a website because they ‘are a dead form of advertising’ and they should only set up a Facebook page. Where on Earth did they get this advice, and why would someone say this? These were the first thoughts that popped into our heads. No… websites are not dead, and we’ll walk you through a few of the reasons why.

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Call to Action Techniques That Will Greatly Improve Your Website & Conversions

Call to Action Techniques That Will Greatly Improve Your Website & Conversions

Every successful pitch in marketing ends with a top quality call to action. This is Marketing 101 and it’s quite the cliche. However, it’s also the naked truth. If you don’t have a convincing closer in your arsenal of marketing tricks, your whole presentation is doomed to fall on deaf ears.

Before you let go of the reader’s attention, you need to plant the seed of conviction in their mind. In this article we’ll explore a few of the most efficient and effective call to action techniques in order to shed some light on what makes the final paragraph of your pitch the most crucial. (more…)